AMERICAN EAGLE FOCUSES ON ITS DENIM FOR FALL CAMPAIGN

by Stephen Garner

american eagleAmerican Eagle Outfitters has unveiled its new campaign for fall 2017 with a focus on its new denim fits, washes and fabrications. The American Eagle Outfitters back-to-school collection marks its largest denim offering yet, with a range of 15 fits for women and 11 for men that hits stores and online July 8.

Handpicked for their ability to break stereotypes and credibility in their multi-hyphenated careers, the fall 2017 campaign features a new cast of millennials from varied industries and backgrounds including model-actress-vlogger, Amanda Steele, champion bull rider-model, Bonner Bolton, professional basketball player-artist, Brandon Ingram, model-inclusivity activist, Halima Aden, model-body positive activist, Iskra Lawrence and rapper-actor, Joey Bada$$. Shown in unretouched, motivational imagery and video, the campaign captures the cast alongside a backdrop representing their particular style, passion and personality.

As an anthem for this generation, the brand selected A Tribe Called Quest’s “Can I Kick It?” as the soundtrack for the campaign. Between the classic bassline and lyrics, each cast member pays tribute to the iconic record by showing how they kick it in The New American Jean.


New fits and styles for fall include five rises in the best-selling Jegging, new destroyed washes and the brand’s interpretation of the Tom Girl and Mom Jean for women. For men, the brand debuts extended black denim, slimmer fits and an expanded assortment of its popular flex denim.

“We are continuously evolving our technology to represent a new standard in denim,” said Chad Kessler, global brand president of American Eagle Outfitters. “With fit, quality, and value top of mind, we hope our jeans can inspire this generation to make their mark through creativity and self-expression.”