by Stephen Garner

Amiri will open its first flagship store, situated on Los Angeles’ iconic Rodeo Drive, on Saturday, September 26th.

Located at 461 N. Rodeo Drive in Beverly Hills, the L.A. flagship will house the entire range of Amiri products including menswear, womenswear, and accessories. Providing customers with a curated experience, the store will stock a special collaboration with the City of Beverly Hills that begins an ever-evolving selection of collectible specialty pieces and collaborations available exclusively in Amiri’s Rodeo Drive flagship.

Realized by CEO and creative director Mike Amiri, this distinctive new retail concept illustrates a landmark moment in his global vision: kickstarting Amiri’s international retail expansion.

Set across a single level, the flagship is a natural evolution of the brand’s savoir-faire and relaxed expression of modern luxury.

Here, the interior becomes a gallery-like space characterized by a minimal and curated layout, cast in relaxed off-white and cream hues. Housing Amiri’s collections, deeper accents punctuate the space through custom millwork displays crafted from solid walnut wood and accented with Calcatta Viola marble sourced from Belgium. Natural lighting establishes a harmonious relationship with the L.A. skies while custom Paloma limestone planters holding palm and banana leaf trees bring native flora inside.

Mirroring the brand’s collections, art and design play a crucial role in the design. Specially curated by Mike, European mid-century furniture inhabits the floorspace, with Pierre Jeanneret Caned Armchairs joining a ‘60s Danish sofa by Poul Jensen and a ‘60s Poul M Volther daybed reupholstered in French boucle, a key autumn/winter ‘20 textile for Amiri. Elsewhere, a custom-made walnut and Calcatta Viola marble foosball crafted exclusively for Amiri is on display in-store and will also be available to purchase. Site-specific artworks are another key component, with Fellow Traveler of Awareness by L.A. artist Wes Lang greeting visitors upon arrival: Lang’s vibrant meditation and tribute to creators and explorers.

Photos by Roberto Garcia