It was a Who’s Who of fashion industry icons, customers and friends celebrating 40 years of fabulous fashion in Denver. More than 600 of Andrisen Morton’s biggest (and best-dressed) fans recently gathered at the store to applaud its success and toast the future.
Says Craig Andrisen, “You don’t get where we are today without a lot of help, so we’re eternally grateful to our loyal customers, vendors, sales associates, and industry friends. When Dave and I first started out 40 years ago, we were a couple of salesmen working at another store; we knew we could sell but we had no idea how to run a business. We thought all we had to do was open the doors and our old customers from the other store would come rushing in. When no one came, we had to start over, creating relationships from scratch. It was me and Dave, one part-time salesperson, one tailor, and his wife. Our most expensive suit was H. Freeman at $395; shirts from Troy Shirtmakers were $27.50 and Ferrell Reed ties were $17.50 (Robert Talbott wouldn’t sell us…) But we did it, creating four fabulous stores over the years that have evolved into one super-fabulous store.
“I think it works because Dave and I have different strengths and we respect those differences,” Andrisen continued. “Of course, we couldn’t have done it without support from our vendor partners, fabulous customers, dedicated team, and much wise advice over many years from our Forum store colleagues.”
Adds partner-in-crime Dave Morton, “There are two questions people always ask me: 1) How have you and Craig, such opposite personalities, managed to work together for 40 years? And 2) To what do you attribute the store’s success? I’m not sure I can answer the first question but the second is simple: we genuinely care about our customers. While each of our employees might have a unique way of doing it, our team is 100 percent aligned on customer-centricity. I truly believe that the human touch is not going away: people love to be recognized. They can buy what we sell on their phones but they shop in places that make them feel happy. This servant spirit is an art form: it’s intrinsic to certain people and we look for it when we hire. Everyone on our team is exceptionally good at finding and keeping long-term customers. And this, more than all else, is at the core of our success.”
Photos by Studio JK Photography