Lion Brothers Company, an apparel identity and customization designer and manufacturer, has announced that Christopher Heyn has joined the company as its president and CEO.
Heyn says, “I am tremendously excited to join the Lion Brothers team. As the marketplace continues to evolve, what attracts me to Lion Brothers is the opportunity to leverage their continuing advancements in technology and innovation which will provide solutions in how brands effectively and efficiently service their customers and consumers in the future.”
Heyn was CEO of lifestyle apparel brand Southern Tide from 2014 to 2021 where he led the brand’s omnichannel expansion, built its direct-to-consumer and business-to-business efforts, and oversaw the opening of retail stores. Heyn also led the brand’s entry into performance apparel.
Earlier in his career, Heyn was CEO and chairman of sportswear marketer Summit Golf Brands, senior vice president of the National Basketball Association’s Global Merchandise Group, and president of Nautica.
Suzy Ganz, Executive Chairman of Lion Brothers says, “Chris is an exceptional talent. As one of the leading executives in apparel and retail, we are thrilled that Chris has joined Lion to accelerate this next stage of growth for the company. Chris understands how the apparel industry is rapidly changing and how Lion’s innovation in apparel identity and embellishment solutions create brand value and deliver speed to market and agility for apparel brands. Chris’ tremendous industry experience will help Lion expand more rapidly into new markets, categories and geographies. We look forward to his keen insights and outstanding leadership. He is an executive that truly understands why identity matters.”
Founded in 1899, Lion Brothers has worked with some of the most notable brands in the world, including sports and fashion brands alike. Its partners include Nike, Adidas, Hanes, Disney, Polo Ralph Lauren, Fendi, Coach, Christian Dior, Harley-Davidson, and major sports leagues including the NFL, NBA, MLB, NHL, and Major League Soccer, membership and affinity organizations, and colleges.