by Stephen Garner

Arc’teryx Equipment is continuing its retail expansion in the United States with a new Manhattan location, which will feature a newly rebranded micro-store concept, Arc’type, centered around the brand’s most well-known designs.

This latest 850 square foot store, which is located across from Central Park on the Upper West Side at 156 Columbus Avenue, joins four other Arc’teryx New York stores, including Arc’teryx Factory Outlet in Woodbury, the Arc’teryx brand store in SoHo, and the two Arc’type stores in the West Village and the Flatiron District.

“Originally referred to as Icon stores, our curated, neighborhood-focused concept will now be known as Arc’type,” said Delaney Schweitzer, chief commercial officer at Arc’teryx. “Like our products, the name Arc’type is uniquely ours. The products available at these stores truly represent who we are – the designs are perfect archetypes of the brand.”

“The Arc’type store is a smaller store concept that features the Arc’type curated selection: 22 of the brand’s most noteworthy items,” Schweitzer added. “From industry-leading innovative products to award winners and your personal favorites, these items have been specifically selected to help introduce guests to Arc’teryx and exemplify the most appreciated and versatile products.”

The Arc’type assortment includes Arc’teryx’s very first jacket designed over 20 years ago, the Alpha SV, which is considered the pinnacle of outerwear design. Again, in fall 2021, customers will find the brand’s first women’s parka, the Patera Parka, which has sold out every season since it was introduced in 2012. Guests who are new to the brand can quickly get a sense of what makes Arc’teryx a leader in performance outerwear, while returning guests will find their favorite and most celebrated designs easily.

The Upper West Side store opened on Saturday, July 17th, with grand opening celebrations on July 17th and 18th, and Arc’teryx-led trail runs and learn to climb clinics the following week.