Are Mobile Apps Worth It For Small Retailers?

by MR Magazine Staff

If you are in the market for newborn apparel, you may hop online or on an app to buy from a national retailer like BuyBuy Baby. Or, you could visit one of its 126 brick-and-mortar stores. However, if you want to support an independent children’s retailer you may think your only option is to go to the physical location. However, children’s retailer Little Birdies Boutique in Washington, D.C., has an additional option that many small businesses are exploring — its own app. Of course, shoppers can buy their children’s goods online, but Shanlee Johnson, owner and founder of Little Birdies Boutique, launched her store app to create another sales channel for the company. Read more at Retail Dive.

One Reply to “Are Mobile Apps Worth It For Small Retailers?”

  1. Nice article!!
    Nowadays, it’s common that everyone uses smartphones for their day to day activity. Mobile apps are becoming the main medium of digital interaction. Mobile devices changed the way businesses & retail work.
    Thanks for sharing such a valuable article.

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