Are Non-Shoppable Showrooms A Viable Concept For Brands?
While showrooms themselves aren’t a new concept — automotive and mattress companies have used them for years to display their products — they are gaining more attention from other retailers. In recent years, online startups have leveraged the formats to showcase products that consumers otherwise wouldn’t be able to try before purchasing. For a media brand, taking the leap into a physical showroom is a unique one. Yet Hunker, a home design website, last month unveiled a showroom featuring products from its brand partners, named Hunker House. But as with most showrooms, guests won’t leave the house with purchases in hand, a company spokesperson told Retail Dive.
