Q: I admit that these virtual buying events are making me feel a little uncomfortable and out of my element. What’s your take on this new way of purchasing merchandise?
Steve Pruitt: It is different and we don’t have a lot of choice. Some vendors have done a better job than others.
I was talking with a merchant this morning on this topic. One of their comments about the Joor marketplace was, “At least you can see the complete collection and not just an edited version.”
This is a benefit, giving merchants more choice. And vendors seem to have done a reasonable job sending swatches, which helps a lot in terms of being able to touch the fabric and see the true colors.
Another positive point is that reduced travel is saving merchants a lot of money, and we need every expense cut we can get right now.
As you can probably tell, I’m choosing lemonade over lemons. Pitti Uomo will supposedly be live in January, but until then let’s make the most of what we have now. The shows must go on, if only virtually.
Note: MR-Mag.com collects promotional fees from site experts.