Ted Baker has appointed the former boss of Scotch & Soda USA, Ari Hoffman, to the newly-created role of CEO of its business in North America.
Hoffman, who will join the British luxury label in December, has over 30 years’ experience working in senior positions for a range of fashion and retail brands in North America. Most recently he was CEO for Scotch & Soda U.S., before which he was president and CEO of U.S. operations at Benetton. He has also worked at Gant, Yves St Laurent, Christian Lacroix, and Lacoste.
The newly-created role aims to help accelerate Ted Baker’s growth in North America, which currently represents the company’s second-biggest market.
“We are delighted to announce that Ari will be joining the Ted Baker team in December,” said Lindsay Page, CEO of Ted Baker. “His vast experience and in-depth understanding of the North American market will further strengthen our global executive team.
Page continued: “Ari has a deep understanding of the North American market and he has significant experience of working with well-known and prestigious global brands like ours. I have no doubt that he will be a driving force in continuing to develop the Ted Baker brand in North America, particularly supporting our online and digital business development.”
“I am delighted to join Ted Baker to lead the company’s North American team to even greater success,” added Hoffman. “Ted Baker is an outstanding brand that I have been an admirer and consumer of for some time. I look forward to accelerating the development of this quintessential British brand in the significant North American market.”