ARMITRON TEAMS UP WITH FASHION STYLIST AND COSTUME DESIGNER JOHNNY WUJEK FOR EXCLUSIVE ARMITRON JOHNNY WATCH COLLECTION
Armitron has announced its partnership and multi-drop collaboration with Emmy Award-winning costume designer, stylist, and creative director Johnny Wujek. Titled “Armitron ❤︎ Johnny,” The first drop of the collaboration introduces watches with vibrant and vivacious color sets inspired by Wujek’s favorite mix of colors, materials, and finishes. The intricately curated collection includes 12 reimagined watch styles reflecting his dynamic personality while simultaneously showcasing the quality craftsmanship of an Armitron timepiece. All pieces are available exclusively on armitron.com and are unisex watches styles ranging in price from $85 to $150.
Each watch within the collection is a statement piece offered in both analog and digital styles with dynamic color combinations, finishes, and names such as Aura, Lunar, Trilogy, and Flashback. Packaging features seafoam green and purple boxes with a luxurious brushed fabric feel. Inspired by Johnny’s watercolor designs for the watches, the custom box design also features the words Armitron ❤︎ Johnny delicately engraved across the top.
“Collaborating with the creative team at Armitron has been such a fun TIME, literally. To me, a watch is more than just a device to stay on track throughout your day; it is an accessory of expression. A piece of jewelry that adds flavor to your outfit and ticks life into your fashion soul,” says Wujek.
Wujek is a celebrity stylist and Emmy award-winning costume designer. Hollywood Reporter has deemed him one of the Top 25 List of Most Powerful Stylists, creating looks for Katy Perry, Mariah Carey, Nicki Minaj, Shakira, Kate Mara, JOJO, Sofi Tukker, and Saweetie, to name a few. Tyra Banks handpicked him as America’s Next Top Model creative consultant and celebrity judge for seasons 19 and 20 and Project Runway All Stars. Johnny has costume-designed global campaigns with legendary photographers Mario Testino, Terry Richardson, Ellen Von Unwerth, and David LaChapelle.
“Armitron has always offered a broad range of styles that nurture the spirit of individuality. However, our partnership with Johnny Wujek takes it to the next level.” States Bobbie Weichselbaum, CEO of E. Gluck Corporation, “The “king of pop-rock couture,” brings a bold and modern perspective to Armitron. When classic and modern come together, magical things occur within the fashion and fashion accessories world.”
Gluck Corporation manufactures watches under its flagship proprietary brand, Armitron. The company also manufactures watches for major fashion brands, including Anne Klein, Nine West, Juicy Couture, Vince Camuto, Badgley Mischka, and Joseph Abboud. Armitron, since 1975, has been known for making innovative and fashion-forward watches with quality materials and a coveted affordability factor.