UNDER ARMOUR AND UCLA ENTER INTO LONG-TERM PARTNERSHIP
The University of California, Los Angeles and Under Armour have announced a new, 15-year performance footwear and apparel agreement, beginning on July 1, 2017. As part of the partnership, Under Armour will exclusively design and supply the footwear, apparel and equipment for training and game-day uniforms for all 25 of the university’s men’s and women’s varsity athletic teams.
UCLA is Under Armour’s 35th Division I all-school partnership and third in the Pac-12 Conference, joining the recently announced University of California, Berkeley and the University of Utah. Their athletes and alumni will be integrated into the brand’s comprehensive story-telling efforts, social media initiatives, retail promotions and grassroots activations.
“UCLA has always been about challenging the status quo and breaking through barriers,” said UCLA’s director of athletics, Dan Guerrero. “Under Armour shares those core values. They are about more than simply making athletes look good, they constantly pursue innovation in order to make athletes better. At UCLA, making student-athletes better – athletically, academically and most of all, personally – is everything to us. By valuing student-athlete success as a journey, not a destination, we have been able to win more NCAA Championships than any other institution. Because Under Armour not only understands this, but embraces it, we are excited to embark upon this new journey together.”
“UCLA is the most decorated athletic program in history, the benchmark for excellence in performance,” said Kevin Plank, founder and CEO, Under Armour. “Under Armour’s commitment to growth through innovation and an unwavering mission to make all athletes better aligns seamlessly with UCLA and the pioneering figures that helped build the program.”