Artificial Intelligence Dominates The Retail Conversation At Shoptalk Europe
If there was one overarching term at Shoptalk Europe this week, it was artificial intelligence. From machine learning to visual search, natural language processing and more, the role of systems that facilitate smarter and more personalized customer experiences was key. Keynote talks from Google, Alibaba, Westfield and more all referenced such a focus, with repeats of numerous big stats bandied about in terms of where this space is moving. By 2020, 85% of customer interaction in retail will be managed by AI, according to Gartner, multiple speakers said. And 30% of all companies will employ AI to augment at least one of their primary sales processes by the same time period, they further added. “We’re putting AI front and center as a driving force to make [smart commerce] happen,” noted eBay’s chief product officer, RJ Pittman. “The curve is steep but the opportunity is extraordinary. So we’re going to start climbing; we’re right at the precipice of a transformational inflection point.” He referenced the company’s Shopbot on Facebook Messenger, as well as its Google Home pricing tool for sellers. AI is what will make commerce more personal, he explained, and importantly also scalable. Other such initiatives were referenced throughout the conference too. Levi’s noted its virtual stylist chatbot, created with Mode.ai, which aims to replicate the experience customers have in store by helping them with the fit and style of jeans to suit them. Read more at Forbes.
