by John Russel Jones

ShopStyle reports a year of sales and membership growth fueled by category expansion and impressive new search enhancements, leveraging its expertise in style and technology to become the ultimate one-stop destination. The e-commerce retailer gives its customers the opportunity to shop for items that are on point with style choices while offering intuitive, AI-driven product recommendations. ShopStyle members also have access to exclusive shopping experiences, sale alerts, best prices and Cash Back rewards powered by Rakuten.

ABOVE: Photo by Andrea Piacquadio

“People are shopping differently now than they were a couple of years ago – even a few months ago – and their expectations have evolved,” said Alison Stiefel, General Manager of ShopStyle. “Consumers are looking for more meaningful, personalized, curated, and convenient ways to find products that express their unique style. ShopStyle is all about embracing individuality and giving shoppers the power to easily discover and browse emerging trends, new brands, or style ideas. Our rapid growth is an indication of our ability to evolve with shoppers and deliver a curated shopping experience by leveraging style and technology for each member.”

Key Growth Milestones

ShopStyle now reaches more than 1.6 million loyal members, inspiring more than 60 million shoppers annually. In the past year, the company experienced a 25% growth in revenue and expanded its category offerings, reaching beyond Women’s and Men’s Fashion and Beauty into Home and Pre-Owned. Retailer sales also increased by 20% in 2021 through ShopStyle. To maintain its growth, the company plans to invest in building out shopping segments (from luxury to fast fashion) and its team in 2022 and beyond. 

Amplifying Underrepresented Voices

As ShopStyle continues to bring on new brands, it is also committed to acting as an amplification platform for brands led by Black, Asian, LatinX, and LGBTQIA+ designers through dedicated spotlights. This year, ShopStyle projects a significant increase in content featuring underrepresented talent, up 108% since 2021.

Shopstyle’s Vision: Connecting With The Evolved Shopper

As consumer taste and preferences in style and discovery continues to evolve, ShopStyle revamped its vision to become the leading source for style inspiration, discovery, and curation for shoppers. To demonstrate this brand evolution and matured vision, ShopStyle also launched a new brand identity that is modern with a nod to heritage, revealing a refreshed logo, creative, and visuals. The company will also introduce in the coming months a curated shopping experience through three key areas:

Segmented shopping

  • ShopStyle is building the most accurate, comprehensive and enriched fashion taxonomy to help consumers find products relevant to their style and price point from across thousands of brands. Members will also be shown complementary products to help complete their look.

Member curation

  • Members get exactly what they’re looking for – a curated, personalized experience of new retailers, brands and preferences, ensuring they only see recommendations based on ShopStyle data from their clicks and favorites. Later this year, members will also receive product recommendations pertaining to their size preferences.

Shoppable content

  • Members will be able to browse and discover new products from engaging content, influencer inspiration and AI-driven recommendations with the ability to shop these products directly on the ShopStyle platform.

For more information or to sign up for a free membership, visit