As Gucci Tripped On Social Media, Sales Fell

by MR Magazine Staff

Gucci boosted its brand and sales by using social media to flaunt its connections with hip-hop artists and promote its theatrical fashion shows, but that momentum reversed in February, after the release of a sweater that critics likened to blackface. The result: Gucci lost the top spot among luxury companies for social-media engagement in March, according to Tribe Dynamics, and in July it reported its first quarterly drop in North American sales since early 2016. Read more at The Wall Street Journal.