As Merchants Complain Of Visa’s High Swipe Fees, Experts Weigh In On The Company’s Role In The Retail Market
Oct 21, 2021
Americans are increasingly using plastic to spend their money, enabling Visa to grow its dominance in the credit and debit card space. People in the U.S. spent $6.7 trillion through credit and debit cards in 2019, up 88% from 2009, according to a 2020 report by HSN Consultants. Of those transactions, more than 60% were made with Visa cards. This has helped Visa grow into one of the world’s most valuable companies. As of Oct. 19, Visa has a market valuation of more than $491 billion. Its shares are also up more than 170% over the past five years. Read more at CNBC.
Nowhere in this story did you quantify the “high swipe fees.” You could have at least quoted a range so that your audience could put your sensationalist headline into context.