“Asia’s Zara” Urban Revivo Opens In U.S. With New York Store Debut

China-based fashion retailer Urban Revivo (UR) — sometimes dubbed ‘Asia’s answer to Zara’ — is making its U.S. debut today with a 30,000-square-foot flagship store in SoHo, New York.

The opening marks what the retailer, founded in 2006 and with annual sales of around $961 million, describes as a major step in its global expansion strategy as it looks to compete with the established fast-fashion players in the U.S. and scale its presence with at least one more U.S, store to open this year and to grow to over 200 overseas stores within five years. Read more at Forbes.