As part of the partnership, the online retailer is now the exclusive retail partner of the festival and the exclusive provider of the co-created and designed festival apparel for the 2019 event.
The two companies will be partnering on a number of initiatives including official festival apparel as well as partnerships with talent and an Asos-branded on-site presence.
The 30-piece capsule collection consisting of t-shirts, hoodies, swimwear, sweatshirts and coordinating pieces, as well as accessories inspired by the festival, which connects music, art, and fashion. The collection is designed to inspire positivity and empowerment, which is the narrative seen throughout the collection with the “+” symbol being a main feature. The product is bright and bold, with positive slogans and messages throughout, continuing to deliver the Life Is Beautiful message.
Product will be available from April through to September, with prices ranging from $18 to $65.