ASOS TEAMS UP WITH GLAAD ON NEW COLLECTION
Fashion e-commerce site Asos has teamed up with GLAAD, the leading media force for LGBTQ acceptance, on a new limited-edition capsule collection.
The eight-piece unisex collection, designed by the Asos in-house design team, features streetwear staples centered on the focal point of GLAAD’s new Together Movement, represented by the ampersand (&), which symbolizes unity and acceptance. The logo-centric collection serves as a platform to spread the “&” mantra. Prices begin at just $8.00, and proceeds from the collection’s sales will go directly to GLAAD and be used to support the growth of its work.
The collection’s campaign features 13 Reasons Why star Tommy Dorfman and other LGBTQ influencers including Richie Shazam, Adam Eli and more.
