At One Modeling Agency, Nonconformity Is Key

by MR Magazine Staff

For Eva Gödel, the owner and founder of Düsseldorf-based model agency Tomorrow Is Another Day, model-scouting is more than just a job. “The thing is, I’m always looking everywhere,” she says. “In the middle of the shopping street, I can stand there for eight hours and just look. The more people, the better for me. Some of my best boys I found when I was driving in my car!” In the 15 years she has been running the agency, Gödel has launched the careers of dozens of young men from all over Europe and cast hundreds of runway shows for fashion houses including Alexander McQueen, Lanvin, Rick Owens and Raf Simons. She works frequently with photographers like Willy Vanderperre and the stylists Robbie Spencer and Alister Mackie; her models appear in some of the most highly sought-after editorials and campaigns of the season. In the process, she has been fundamental in a seismic shift in the field of male modeling — an industry that has, in the last few years, seen muscled Adonises replaced by a more individual — and less than conventional — aesthetic. Read more at The New York Times.