Athletic apparel start-up Outdoor Voices has raised $34 million in a series C round that brings its total funding to nearly $57 million. The latest round, announced Tuesday, was led by GV (formerly known as Google Ventures), which has invested in names like Jet.com and Blue Bottle Coffee. Previous funding rounds have been led by General Catalyst and Forerunner Ventures, which are known for backing Warby Parker and Dollar Shave Club, among other up-and-coming retailers. “We’re focused on building the No. 1 digital active brand,” founder Tyler Haney told CNBC. “This definitely requires a physical presence. … Doing things in real life definitely works and unlocks markets online.” Austin, Texas-based Outdoor Voices established its name online in 2014 and has since opened seven stores: two in New York, two in California, two in Texas and one in Aspen, Colorado. Using its latest round of funds, Haney said the company aims to grow its store fleet across the U.S., “so that everyone can have their local O.V.” She wouldn’t count out having 50 stores in the future, one in every state. By the end of 2018, Outdoor Voices plans to open five more shops. Read more at CNBC.