Attract And Retain: Entry Into Licensing 101 For Retailers

Retailers have navigated an overwhelming number of challenges over the past few years, stemming from the Covid-19 pandemic that shrouded nearly every segment of the retail industry in uncertainty. From significantly reduced in-store foot traffic, supply chain woes to a total disruption of consumer shopping behaviors, these detrimental effects, unfortunately, shuttered brick-and-mortars on a global scale and saw the very foundation of how consumers shop drastically change.

Those that leveraged a multi-faceted approach such as brand licensing and an omnichannel approach not only survived, but established loyalty with new audiences that will drive continued growth. Licensing is a potent marketing tool that capitalizes on fandom, familiarity and embraces heritage, allowing product on shelf to stand out on shelf. Read more at Retail Merchandiser.