by Brian Lipton

Lord_and_Taylor copyLord & Taylor will unveil its world-renowned holiday windows at its Fifth Avenue Store at 6 p.m. on Thursday, November 12 with an event in partnership with Habitat For Humanity New York City. This unveiling marks the 78th year that the flagship Fifth Avenue store has created animated, non-commercial holiday windows. The retailer, alongside many of its vendors, will make a generous contribution to the organization to fund the rebuild of a single-family home in Queens over the course of the next year.

Singer Austin Mahone will perform briefly on Fifth Avenue in front of the store, and then help Lord & Taylor president Liz Rodbell unveil the windows. Directly following the unveiling, Mahone will greet customers inside the store.

The event will also be part of Charity Day, during which proceeds from sales will go towards the Lord & Taylor Habitat NYC project. Customers who purchase a $5 Charity Day ticket will receive two 25 percent off single-item coupons and a 15 percent off storewide savings pass that can be used on almost everything, including cosmetics and fragrances (the coupons will be for use on November 12 at Fifth Avenue only). The store will remain open until 11 p.m. and each of the 10 floors will be animated with fun and engaging activations that bring the windows to life, including photos with Santa, gifts-with-purchase, enter-to-win opportunities and more.

Vendor partners who contributed to the Lord & Taylor Habitat NYC project, and who will also sponsor in-store animations or promotions on November 12 include: BCBG Maxazria Group, Callaway, Camuto Group, Calvin Klein, Calvin Klein Fragrance, Carmen by Carmen Marc Valvo, Chloe Fragrances, Clarins, Donna Morgan, G-III, Global Brands Group, Laundry by Shelli Segal, Marc Fisher LTD, Marc Jacobs Fragrances, Movado, Original Penguin, Perry Ellis, Philosophy, PVH Corp. and Rafaella.

“Lord & Taylor has a history of giving back to its communities, and what better way to give back to New York City than to help Habitat for Humanity re-build a home for a family in need,” said Rodbell. “We’re so excited to continue the tradition of creating delightful holiday windows for the City—and to welcome Austin Mahone to help us kick off the season.”

“We are thrilled to be a partner with Lord & Taylor for the holiday window unveiling and kick off Charity Day,” said Karen Haycox, CEO of Habitat for Humanity New York City. “Lord & Taylor recognizes that affordable housing is a major concern in our city and this partnership demonstrates a commitment to the sustainability and health of local neighborhoods. It means that more New Yorkers will have access to the life-changing opportunity real affordable homeownership provides. We are honored to be part of this celebrated holiday tradition.”