AUTHENTIC ANNOUNCES PARTNERSHIP WITH GREY MATTER FOR TAPOUT SOCKS

by Brett Edward Stout Apr 29, 2025



Authentic Brands Group (Authentic), a global brand development and licensing platform, today announces a partnership with Grey Matter Concepts (GMC) to manufacture and distribute Tapout-branded socks across the U.S. and Canada.

“Tapout has an incredible legacy and we’re excited to extend that energy into the hosiery category. As a brand with a dedicated following, Tapout presents a unique opportunity to develop products that honor its heritage while aligning with today’s consumer demands,” said Scott Orenstein, Vice President, Heritage Brands & Special Projects – Lifestyle at Authentic. “Grey Matter Concepts’ expertise makes them the ideal partner to bring this offering to life, ensuring it stays true to the brand DNA.”

The line will feature socks for adult men, adult women and boys and girls.

“With this partnership, we’re excited to bring Tapout’s style into our collection, enhancing our offerings to retail partners and consumers,” said Rachel Landau, CEO of Grey Matter Concepts. “This partnership aligns perfectly with our commitment to quality, innovation and brand integrity in the men, women, boys and girls’ hosiery space.”

The first collection is set to launch Holiday 2025 and will be available at select retailers and online.

One Reply to “AUTHENTIC ANNOUNCES PARTNERSHIP WITH GREY MATTER FOR TAPOUT SOCKS”

  1. Two great companies getting together, Grey Matter and team will answer he bell on hosiery !

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