ABG has signed a major deal with Macys for Reebok Apparel.
by MR Magazine Staff

Authentic Brands Group (ABG), a global brand development, marketing, and entertainment company, today announced a partnership with Macy’s for Reebok sportswear and activewear for men’s, women’s, and kids.

Through the agreement, Macy’s will deepen its assortment of Reebok apparel on, the Macy’s app, and its stores, plus develop exclusive product offerings. Product will be sourced from Reebok Design Group (RDG), the global brand hub for design, development, and innovation and supplier of apparel and footwear categories.

Jarrod Weber, Group President Lifestyle and Chief Brand Officer at ABG, added, “Reebok is experiencing a resurgence with its greatest days ahead. We are pleased to partner with Macy’s in offering Reebok’s core and special products through all of their doors.”

“Macy’s is a destination for style and inspiration. Our partnership with ABG will expand our assortment and offer our customers high-quality styles from Reebok apparel in the U.S.,” said Sam Archibald, General Business Manager of Apparel, Macy’s. “We look forward to collaborating with ABG and RDG on exclusive, one-of-a-kind product for our customers, who value brands that let them express their individual and authentic style.”

Macy’s will introduce an enhanced Reebok assortment starting spring 2023. Expanding Reebok’s assortment with Macy’s furthers ABG’s global strategy of assembling a network of leading partners who are committed to offering quality products and upholding the brand’s integrity.