Away launches its first range of softside luggage

by Stephen Garner

When Away launched “The Carry-On” in February 2016, the brand disrupted the once-sleepy luggage category by introducing a new kind of hard-sided suitcase. That original product—made from durable polycarbonate— quickly became synonymous with modern travel. Known for its sleek shell and loved for its functionality, that one suitcase soon evolved into a full range of luggage and other accessories, each designed to make travel more seamless all over the world.

Now, the digitally-native travel brand has launched a new line of softside luggage called “The Expandables.” Each suitcase from The Expandables collection includes a built-in zip feature that increases packing capacity. Travelers can unzip the exterior seam to expand the body up to 4.5 cm.

The woven nylon shell provides similar durability to Away’s polycarbonate shell and allows for added flexibility while still maintaining a refined and sleek look. The fabrication is currently available in four colors: black, navy, asphalt, and green. Each suitcase also includes a nylon front pocket for quick access to items while in transit and a bottom slip handle for easy lifting. The full collection is also available in all four original sizes ranging in price from $275 to $345.

To celebrate its new line of durable nylon luggage Away is surprising travelers around the world with its “One More Night” campaign. From October 3rd – October 7th, Away teamed up with select hotels in New York, Austin, Los Angeles, Toronto, and London to surprise guests by expanding their trip and giving them an extra night in their destination.

Each guest received a curated package of locally-sourced gifts and amenities, to take advantage of everything they can squeeze into One More Night in that city (and into their new Expandable Carry-On). 

The experience is entirely on Away—a surprise and delight moment for its global community—and a perfect moment to show how travelers can fit more into their getaways than ever before, whether it’s more clothes, more souvenirs, more experiences, or simply One More Night.

The Expandables is now available in-store and at awaytravel.com. Suitcases from The Expandables can be personalized with foil stamping on Away’s new pebbled-leather luggage tag.

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