Baby Boomers, To Retailers’ Surprise, Are Dominating Online Shopping
Jan 22, 2021
Early in the pandemic, armed with step-by-step instructions, Joseph Clay committed to buying absolutely everything online. Texas toast, blueberry waffles and diet root beer are repeat orders, spliced with the occasional addition: skull-shaped bookends, slippers for his partner and one overnight purchase to placate an aching tooth. He gladly shelled out $17.21 for a tube of Anbesol, an over-the-counter pain relieving gel, which Amazon had it to him before dawn. “My youngest daughter shops online constantly, so I called her up and said, ‘Hey, this online shopping thing — how does it work?’” said Clay, 60, a retired engineer in Nashville. “She gave me a quick rundown, and it just blew me out of the water.” Read more at The Washington Post.
