Balenciaga Track, first seen in the winter 2018 runway show, will launch at the brand’s upcoming takeover of the Selfridges Corner Shop from September 3 through September 23, which will also include new artworks by Mark Jenkins and a unique installation.
The Balenciaga Track sneaker, launching in four colors, is the next high-tech shoe from artistic director Demna Gvasalia. Layering high performance elements of hiking and running gear, the design is multi-faceted in both appearance and function.
From August 23 to September 3 via the dedicated site balenciagatrack.com, customers can pre-select items from the Balenciaga Track collection for men and woen in limited quantities and book a time to attend the Balenciaga Track launch.
Available time slots will be added regularly on www.balenciagatrack.com.Starting on the day of the opening, customers will no longer be able to pre-select items, only time slots. Registration is required to access the event.
The Selfridges Corner Shop is located at Selfridges, 400 Oxford Street, London, UK.