BALENCIAGA OPENS REDESIGNED STORE AT VEGAS FORUM SHOPS
Balenciaga’s Las Vegas store in the Forum Shops at Caesars Palace reopened in a new location on Monday with an enlarged layout, including the addition of men’s and women’s ready-to-wear collections alongside bags, accessories, shoes, and sunglasses.
Consistent with new developments in Balenciaga retail architecture, the redesign reflects the brand’s themes under artistic director Demna Gvasalia, particularly ideas of combining elements representative of both industrial and service-oriented environments.
High ceilings are lined with a mix of track lighting and office-like tubular lamps, while floors are covered in a brilliant blue carpet carved with a repeated Balenciaga logo.
Within the merchandising displays, rough pebble stone finishes meet factory-like brushed metal surfaces and floor-to-ceiling glass. A system of conveyer rails—a new Balenciaga signature—hangs throughout the store to display the collections.