Today, not one but two fashion campaigns came buzzing through our Instagram feed in truly meta style: Yeezy and Balenciaga. Like Yeezy, which drew on a paparazzi-themed format to unveil its Kim Kardashian West clone–themed sixth season, Balenciaga borrowed from a celebrity milieu to set the scene for its Spring 2018 collection. Well-heeled models, including Stella Tennant, played the “no cameras, please!” role, hiding their faces behind bags (logo prominently in sight!), and stepping out of XL black cars. It’s the classic move pulled by Insta-beloved personalities such as Kendall Jenner, Bella Hadid, and Kardashian West herself. (Fun fact: Hadid was photographed at a Balenciaga store in London only a few weeks ago.) The campaign was photographed by actual French paparazzi and credited to the French wire, Best Image agency. (The Yeezy 6 campaign was released through the American wire, Splash News.) The finishing touch? The blurred-out faces of passersby. Read more at Vogue.