BANANA REPUBLIC ADDS QUARTERBACK JARED GOFF TO ITS MEN’S STYLE COUNCIL
Banana Republic has announced a new partnership with professional quarterback Jared Goff, a two-time NFL Pro Bowl selection and the fastest number one overall draft pick in the history of the League to advance to the Super Bowl.
As a dynamic athlete who defies limits, the three-year veteran joins as the company’s latest brand ambassador, continuing the Banana Republic Men’s Style Council – a group of style-forward professional athletes tapped to showcase the brand’s versatile, quality and innovative performance-driven menswear collections through a series of campaigns and engaging programs.
As part of the new relationship, Goff will represent the men’s merchandise mix, appear in advertising creative, champion key product through public appearances, and engage with customers on social media and through activations.
“Banana Republic is a premiere destination for modern menswear designed for a life with no boundaries,” said Mary Alderete, chief marketing officer at Banana Republic. “Jared has become a fan of our pieces over the past year, so making this official was a natural next step. We’re excited to welcome him to the Banana Republic family and add his confident sense of style to our men’s playbook.”
The first Banana Republic campaign creative featuring Goff will drop in summer 2019, timed to hit alongside key product releases, like new Core Temp suiting – suit separates engineered with 37.5 Technology, which keeps your body at the ideal core temperature in any weather or situation.
“I’m thrilled to be working with Banana Republic to continue building on their legacy of cool, performance-based menswear,” added Goff. “It has been an awesome experience building an authentic relationship with the brand and can’t wait for everyone to see what we’ve been up to behind the scenes.”