Barbour International Opens Store, Launches Denim

by Harry Sheff

Barbour International, the motorcycle-focused brand recently spun off by waxed-cotton jacket maker Barbour, has opened a London store and launched a denim collection for fall 2014. The 3,000 sq ft. store in London’s Piccadilly Circus is the first for the brand.

Barbour International Piccadilly store

The denim collection will come three fits, authentic, regular and slim, and retail for between $149 and $229 in the U.S. There will be two basic lines, called Essential and Premium. The Essential jeans will be made from 12 and ¾ ounce denim in four washes different washes. The Premium jeans will be made with 14-ounce double ring spun selvedge denim in four washes.

“Barbour has always produced clothing that is practical and fit for purpose,” said Barbour’s head of menswear, Ian Bergin. “When we looked back through the archives, workwear featured strongly in the catalogues as a sensible solution for those people who worked outdoors. Our denim range celebrates this workwear ethic.”

Barbour International denim

Barbour International announced its first collaboration project last week: a collection of archive-inspired jackets with Australian custom motorcycle maker Deus ex Machina.

Duncan Barbour, a motorcycle enthusiast and the third generation of his family to run the Barbour brand, added the first collection of all-weather motorcycling outerwear in the early 1930s.