BARBOUR TO RETURN TO NEW YORK’S TARTAN DAY PARADE AS PLATINUM SPONSOR
Barbour Inc., the North American subsidiary of J. Barbour & Sons, Ltd., of Great Britain, is once again joining the New York Tartan Day Parade as the Presenting Platinum Sponsor for the annual parade, which takes place on Saturday, April 8.
In addition to Barbour being Platinum Sponsor of the Parade, Barbour is once again sponsor of the Barbour Tartan Dog Pack of Scotties and West Highland Terriers – one of the most popular elements of the Parade.
As Platinum Sponsor, Barbour is named the exclusive outfitter of contemporary clothing, accessories and dog accessories.
Prior to the parade, Helen Barbour, vice chairman of J. Barbour & Sons, Ltd., South Shields England, and Tom Hooven, general manager Barbour Inc., North America will judge the Tartan Dog pack, made up of Scottish and West Highland Terrier dogs, in three categories including “Best Scottie,” “Best West Highland Terrier” and “Best Overall,” and award prizes to both dogs and their owners. A competition will be held to find up to 40 dogs who will be awarded a Barbour dog coat to wear as they strut up Sixth Avenue with their owners.
“On behalf of the Tartan Day Committee, we are delighted that Barbour is joining us again as the Platinum Sponsor this year,” said Kyle Dawson, president, National Tartan Day New York Committee. “Having Barbour on board as a sponsor is becoming second nature to us. We share our common roots with Scotland and are very proud to share this parade with them. Of course, what Tartan Day would be complete without the Scotties and Westies who will certainly look adorable in their Barbour coats.”
“The Tartan Day Parade gives Barbour a great opportunity to creatively showcase its association with tartan, and we look forward to taking part again this year as the Platinum Sponsor for 2017 while still supporting the Scottie and Westie dogs,” added Hooven. “Each season, we design new lifestyle collections for men, women, children and dogs using our exclusive tartans that celebrate our heritage in the British countryside.”
