by Brian Lipton

BARNEYS MENSWEARRichRelevance, a global leader in omnichannel personalization, has announced that Barneys New York is now using its Relevance Cloud personalization platform to power a new digital customer experience at its recently opened flagship store in downtown Manhattan on Seventh Avenue and 17th Street.

Barneys New York is using Beacon technology to share informative and relevant content from The Window, Barneys luxury editorial site, with shoppers as they move about the store. Beacons are then integrated with the Relevance Cloud platform to deliver personalized recommendations of content to users who choose to opt-in for this experience via the Barneys New York app. The app also delivers personalized notifications when a shopper nears items in their mobile shopping bags or on wish lists.

Barneys New York is also using RichRelevance to power a new clienteling system that uses customer-centric personalization to empower sales associates to better serve their clients. The clienteleing app is available on sales associates’ iPads.

“The customer experience in this store runs parallel in importance to the design, product and historic location,” said Barneys New York COO, Daniella Vitale. “We want the customer to feel as though anything is possible when they walk into the store. With the seamless integration of technology, our incredible staff, and a deep appreciation of our customer, we really do feel that everything is possible.”

“Luxury shoppers expect a premium experience and personalized service at every touchpoint,” added Eduardo Sanchez, RichRelevance’s CEO and president: “By extending the Relevance Cloud into the store, Barneys has become the first luxury retailer to use iBeacon technology content and consumer insights to bring a more personalized and editorially-driven experience to customers everywhere they shop.”