BARNEYS OPENS THE CURTAINS TO ITS HOLIDAY WINDOWS

by Stephen Garner
Barneys
Luxury specialty retailer Barneys New York has unveiled its new holiday collaboration, Haas for the Holidays. The campaign, which celebrates an uplifting message of diversity and inclusion, is a collaboration with artists Simon and Nikolai Haas of The Haas Brothers, represented by R & Company. Haas for the Holidays includes Barneys New York’s famed window displays, interactive in-store experiences, 40+ pieces of limited edition exclusive merchandise, and a social giving campaign. For the first time, Barneys New York will extend the holiday collaboration nationally with varying window displays, as well as immersive in-store experiences.

“The holiday season is always a special time for us at Barneys New York,” said Daniella Vitale, president and CEO of Barneys New York. “This year especially, we can’t wait for customers to take part in the engaging one-of-a-kind experiences we’re delivering with Haas for the Holidays, both within our stores and in our windows.”

Embodying the theme “The Future is Your Present,” the windows illustrate four phases from left to right: Primordial, Utopia, Millennium, and Mushroom Singularity.  Each features Haas characters like Rainbow Baggins the rainbow zebra, Rhinona Wyder the rhino, and more. The windows are brought to life by advanced LED displays created by Christie, which create a living background, with characters and day to night animation across all four windows. Additionally, Barneys New York stores across the country will have their own themes based on Haas designs, which will be incorporated into window displays and interior experiences.

“Holiday windows have always provided an escape from the everyday,” said Matthew Mazzucca, creative director at Barneys New York. “We were thrilled to collaborate with the Haas Brothers to tackle complicated themes through a unique lens of playful environments and characters. The result is a fun and engaging concept that celebrates individuality, inclusiveness, and love.”

“Working with Barneys New York to create Haas for the Holidays has been a one-of-a-kind experience,” commented Simon and Nikolai Haas, Artists, The Haas Brothers. “We are excited to translate our artistic vision into experiences that will entertain and engage a whole new audience, and also shine a positive light on inclusiveness during these divisive times.”

Starting today, November 16, #HaasRules will encourage followers to share a photo of themselves within a Barneys New York #HaasRules environment, or from anywhere sharing their own Haas rule. With each post with the #HaasRules hashtag, the Barneys New York Foundation is pleased to raise awareness and provide a $5 donation for Children’s Defense Fund (CDF). #HaasRules will continue through January 1, 2018.

Limited edition Haas Brothers XO Barneys New York merchandise incorporates The Haas Brothers’ aesthetic and wit into more than 40 products across home, men’s, women’s, kids, and food items. Available exclusively in Barneys New York stores and Barneys.com, products include: Haas Brothers XO Barneys New York Elder Statesmen cashmere T-shirts and beanies; kids’ skateboards with deck design by The Haas Brothers; kids’ and adult hoodies, T-shirts and hats featuring animated characters; limited edition scented candles; rainbow zebra print housewares; and coloring book sets designed by The Haas Brothers of which 100 percent of the proceeds will benefit the CDF.

Through the Barneys New York Foundation, Haas for the Holidays and #HaasRules will benefit the Children’s Defense Fund (CDF) with proceeds from an exclusive coloring book, a social giving campaign, and an overall charitable contribution. The CDF is dedicated to providing a strong, effective and independent voice for children, particularly focusing on needs related to diversity, poverty, and disabilities.