by Brian Lipton

P90X Beachbody
Beachbody, which provides such gym-based home fitness program as P90X and 21 Day Fix, will launch its first collection of apparel and footwear starting with spring/summer 2017. Global Brand Partners Pte. Ltd. has been appointed as its global licensee.

A highly experienced creative team of international designers based in the U.S. and U.K. will collaborate with globally renowned sport, exercise and health science research institutions to design the collection, which will be available to consumers worldwide through a network of distributors and retailers and on Beachbody’s e-commerce platforms.

“At Beachbody, we’ve been discussing for years how it’s a natural fit for us to offer branded footwear and apparel to the Beachbody community and beyond, and now that we have the right partner, we’re doing it,” said Jon Congdon, co-founder of Beachbody. “GBP is aligned with our commitment to providing innovative, world-class products that deliver results and we are excited to work with them to bring that same commitment to this vibrant, growing category.”

“The fitness industry is currently experiencing huge growth globally and Beachbody has an authentic fitness heritage,” said Killick Datta, CEO of GBP. “It’s the right time to partner and help extend their brand into footwear, apparel and accessories through our vast expertise in the space.”