Behind Chanel’s—Chic, Discrete, And Very Chanel—Move Into Menswear

by MR Magazine Staff

Right now, at the Chanel store in Soho, there are more crossbody bags and fanny packs on display (eight) than there are in the Supreme store a few blocks away (three). There is a big shelf of men’s sneakers—high tops, low-tops, hype-y, low-key, plimsoll, dad sneakers, knits, you name it—and a mesh nylon windbreaker and matching tank top in a women’s size 44 (about a men’s medium). It would look great on Future. And just this week, Chanel announced its first capsule collection in the brand’s luxurious century-long history, made in collaboration with longtime fan-of-the-house Pharrell Williams. (Williams had teased the collection in a performance at the brand’s reprise Cruise show last October.) Williams says it’s gender fluid, and it includes hoodies, graffitied sneakers (“Women will save the world,” they read), very now shield sunglasses, loafers, bucket hats, jewelry and more in what the house calls “the colors of optimism.” All of it reads “CHANEL – PHARRELL,” as if these are now the two genders. But forgive us a moment of old-fashioned thinking: It’s all great stuff for guys, whether you’re in Miami or just running errands. Read more at GQ.