BEN SHERMAN TO DEBUT CAPSULE COLLECTION WITH HOUSE OF HOLLAND NEXT MONTH
British heritage brand Ben Sherman has tapped fellow British designer Henry Holland to collaborate on its upcoming autumn/winter ‘18 capsule collection. Holland, who is renowned for his playful and fashion-forward design aesthetic, has partnered with the iconic British menswear brand to design an exciting unisex Ben Sherman x House of Holland capsule collection. The designs are set to debut in Ben Sherman’s official show during London Fashion Week Men’s on Saturday, January 6, 2018.
Holland, recently nominated by the British Fashion Council’s Fashion Awards for “Best Emerging Menswear Designer”, has infused his signature creative flair into a selection of classic Ben Sherman silhouettes to create a dynamic assortment. The Ben Sherman x House of Holland range proudly represents the best of London’s street-style, combining a modern sartorialist twist with a rebellious spirit.
“Teaming up with Henry Holland has added another layer of excitement to our autumn/winter ‘18 collection, it’s a fantastic offering and we are thrilled to be partnering with him,” said Mark Williams, creative director for Ben Sherman. “It’s an elevated and premium collection that has a vibrant, colorful youthful approach, we believe it will appeal to a fashion-conscious consumer with an appetite for premium designer labels.”
“I remember Ben Sherman being one of the brands I was first excited about wearing,” added Holland. “It’s such an iconic British Brand with such a rich history in music and street culture. I’m really excited to be working with Mark and the team on this range and the collection we have created together feels like the perfect reflection of our shared values and strength of spirit.”
The Ben Sherman x House of Holland capsule collection will be available as a men’s and women’s assortment which will be sold into premium department and specialty stores for September 2018 deliveries.
