Is Bergdorf Goodman Ready For The Hypebeasts?
On a recent Sunday afternoon on the ground floor of the Bergdorf Goodman men’s store in Manhattan, a woman and her adult son browsed a display of Brunello Cucinelli cashmere sweaters, each priced at over $1,000. Up one set of stairs, a man asked a sales clerk for help selecting a formal, white tuxedo shirt. And on the third level, two male shoppers flicked through a rack of nylon Kith windbreakers and discussed which to wear to an upcoming Drake concert. If Drizzy’s two fanboys seem out of place at Bergdorf Goodman—the Fifth Avenue institution that has served Upper East Side housewives without credit limits, Russian one percenters, and anyone who can be counted among “the most discerning clientele in the world” since it was founded in 1899—a glance around the store will tell you that times are changing. On that same Sunday, there were noticeably fewer shoppers in Chanel tweed than Off-White stripes. But can a store known for lavish private shopping suites also serve young consumers snatching up $45 limited edition T-shirts? Can the hypebeasts coexist alongside the ladies who lunch? Read more at Complex.
