Bergdorf Goodman continues its tradition of high fantasy, dramatic surprises, extraordinary fashion, and compelling storytelling this holiday season.
Drawing on this year’s theme, “BergdorfGoodTimes”, this year’s window installation evokes the time-honored spirit of holiday fête, but with a twist, as each window captures a different and unexpected scene of revelry, celebration, and indulgent fantasy. With production spanning nearly a year from conception to completion, the windows invite all who view them to join in the fun of playful diversions and nostalgic games.
David Hoey, senior director of visual presentation and longtime window dresser at Bergdorf Goodman, and his team of artisans have employed a range of mediums, such as neon, Italian mosaic tile, needlecraft, soft sculpture, custom painted finishes, and embellished surfaces, to deliver a dazzling visual experience.
Hoey said, “It is our privilege to be able to bring out our show-business side, producing these windows with as much detail and pizzazz as we can fit into them, and then to raise a curtain on them in the center of New York City.”
The windows begin on Bergdorf Goodman’s main façade on Fifth Avenue and continue onto 58th Street.
The GoodTimes continue with a series of in-store activations throughout the holiday season. Treats, delights, and surprises are waiting to be discovered around every corner, and guests are encouraged to capture the magic of the exclusive holiday installations on each floor.
Further, the retailer maintains the celebrated tradition of inviting guests to pose for a holiday portrait with Santa every Sunday in December in the Bridal Salon and Gift Registry on the 7th floor.