Bergdorf Goodman has teamed up with sneaker reselling e-comm site GOAT. The two retailers have formed an exclusive partnership, which includes a curated shopping experience at Goodman’s Men’s Store on 5th Avenue.
As part of the partnership, rare and highly coveted sneakers such as Chanel’s collaboration with Pharrell on the Adidas NMD Human Race Trail and the auto-lacing Air Mag ‘Back To The Future’ will be on display via a unique visual installation and available for purchase.
“Sneakers and athletic-driven sportswear have been a leading component of the designer and luxury menswear world, and we see this influence continuing to be very important,” said Bruce Pask, men’s fashion director at Bergdorf Goodman. “GOAT is an innovator and leader in the resale space with an elevated aesthetic, peerless expertise, and a focus on customer experience and service, aspects that we absolutely share, making this a perfectly suited partnership and an exciting new experience that our customers can only find at BG.”
“Retail and resale are just at the beginning of their convergence, and as the global demand for streetwear increases, we will continue to see its influence in the luxury market,” added Daishin Sugano, co-founder and CPO of GOAT Group. “Collaborating with Bergdorf Goodman, the iconic luxury retailer, exemplifies the endless possibilities in the industry.”
The GOAT installation was unveiled at Goodman’s Men’s Store on Wednesday, August 21, and will be open through New York Fashion Week.