BESPOKEN OPENS SHOWROOM TO PUBLIC AS ITS NEWEST STORE
We recently caught up with Bespoken’s creative director Sammy Fayed to discuss more about the brand’s decision on opening up its showroom to the public and what kind of customer is interested in this type of shopping experience.
Q: What are some of the benefits of having a store within the showroom?
A: We are able to have our customers experience every brand detail, whether it’s the scent of a candle near the rack or the film playing in the background. We live for this because we get direct customer feedback and love interacting and learning more from our customers.
Q: How are you marketing this space so that customers know it exists?
A: We have been spreading the word via our social community and showcasing the look and feel of the experience through our new website.
Q: Are you only allowing a certain amount of appointments per day?
A: We like to stack appointments with 30-minute intervals so that each customer can get a detailed walk through of each of our products and one of our stylists can educate them about our product. We often like to sit with our customers and get their feedback on what works for them and then curate products accordingly.
Q: What kind of guy is interested in this kind of experience?
A: We have guys pop in that are looking for curated items that they feel are special and tell a story. They want to be part of our community and be able to try on items while they listen to their favorite record or have a beer or drink or coffee to get away from the stresses of New York.
For more information or to schedule an appointment, please email firstname.lastname@example.org.