Laverne Cox Celebrates PRIDE at Beverly Center
by Brian Lipton
Laverne Cox Celebrates PRIDE at Beverly Center
Laverne Cox Celebrates PRIDE at Beverly Center

Los Angeles shopping center The Beverly Center has lit its exterior in the colors of Gay Pride month as a symbol of the its ongoing support of the LGBTQ community.

A special ceremony in conjunction with the lighting was held at the Farmhouse Restaurant on June 2 in honor of The Advocate’s Champions of Pride event that honored notable LGBTQ advocates and allies who have made a significant impact on their community over this past year. Actress Laverne Cox flipped the switch on the new lights.

The lights were installed as part of the center’s $500 million reimagination that is scheduled to be completed by Holiday 2018. The newly installed exterior mesh, over which the lights are projected, covers 95,000 square feet. More than 670 custom projectors and over 34,000 LED diodes are able to create four billion colors – more than the human eye can distinguish. The Beverly Center plans to light the building throughout the year including July 4th, Halloween, winter holiday, Valentine’s Day and more.

“Beverly Center has welcomed and supported the LGBTQ community since it opened its doors in 1982,” said Taubman Centers chief executive officer William S. Taubman. “This year, we are proud to be partnering with The Advocate to host the Champions of Pride event, as well as light the center in Pride’s signature rainbow colors.”

The Beverly Center has more than 100 distinctive specialty boutiques reflecting the diverse styles and tastes of Los Angeles, including many luxury retailers such as Burberry, Dolce & Gabbana, Fendi, Gucci, Louis Vuitton, Prada, Saint Laurent and Salvatore Ferragamo, along with department stores Bloomingdale’s and Macy’s and contemporary stores including Uniqlo, H&M and XXI Forever and Zara.