BILLABONG LAUNCHES SECOND WARHOL SURF COLLECTION
California-based apparel brand Billabong has announced a second limited collection of Warhol Surf.This collaboration comes through Billabong LAB, a division of the company that supports artists, musicians, designers, photographers and surf icons, and The Andy Warhol Foundation for the Visual Arts, a non-profit organization recognized as one of the leading funders of contemporary art in the United States.
The original iconic collection has been revamped using the Warhol archives as inspiration. Polaroids, black and white photography, slides, sound recordings, silkscreen paintings and screen-prints showed the deep connection that Warhol had with the surf community.
“The second collection of Warhol x Billabong continues to disrupt and keep it fresh with insider references from his groundbreaking Exploding Plastic Inevitable Show to his beachside getaway in Montauk, NY,” said Michael Dayton Hermann, Director of Licensing, The Andy Warhol Foundation for the Visual Arts, Inc. “Warhol passionately embraced surf culture and the Foundation is pleased to know that the love is mutual.”
Adds Brad Lancaster, Billabong’s Global Creative Director: “As we searched the archives and discovered more of Andy’s unique and unsighted work, it illustrated the connection between his work and surf culture,” “With this second drop of Warhol x Billabong we have brought these narratives and concepts to life again, colliding them with Billabong’s iconic take on boardshorts, bikinis and complimentary products.”
