BILLY REID OPENS A NEW STORE IN DALLAS AND A HYBRID SHOWROOM IN NEW YORK

Billy Reid has announced the opening of its newest boutique in Dallas and a hybrid showroom in New York City.

“We’ve been in the Dallas market for 21 years and have moved our shop a couple of times for various reasons. Our opening on Knox/Henderson gives us the space to showcase a more realized offering, combining our custom clothing efforts and main collection under one roof. We are super excited to be there!” says designer Billy Reid.

“Being able to reintroduce ourselves to a city that has been part of our roots from the beginning is special. The Knox / Henderson and Lower Greenville neighborhoods have evolved into great communities in Dallas, anchored by specialty retail and hospitality. This location is the first of its kind, and it will offer our entire assortment across Billy Reid custom and ready-to-wear,” adds Mario Ranieri, Head of Retail & Custom

Reid is a four-time CFDA award winner known for his expertly crafted, standout clothing and accessories. Celebrities including Aaron Taylor-Johnson, Dwayne Johnson, Josh Brolin, Neil Patrick Harris, Noah Centineo, Sam Heughan, Tyler Perry, and others wear the brand.

The new New York showroom features an exposed brick fireplace, white oak floors, and signature fixtures. The building was originally the Holland House hotel, a prominent Gilded Age hotel that opened in 1892.

“New York is such an important market for the brand and our industry, making this concept unique. We wanted to create a space that welcomed our custom and ready-to-wear clients, but also create a positive experience for our retail partners during trade show season. Our New York Showroom will be a great representation of the brand & we’re excited to create this new experience for our customers across all channels.” – Mario Ranieri, Head of Retail & Custom.

The Dallas store is located at 11902 N Henderson Ave, Dallas, TX 75206. 

The New York showroom is at 276 5th Avenue in New York, NY 10001.