Birchbox ceo is looking beyond beauty connoisseurs for its next phase of growth

by MR Magazine Staff

Back in 2010, Birchbox CEO Katia Beauchamp and her co-founder Hayley Barna were having a hard time convincing brands to join their newly formed subscription service — offering five to six curated beauty products for a flat monthly fee. The customer base was not yet there and the business model untested. “The story I always remember is going in to talk to brands and them saying you know, great idea but you’re too small,” Beauchamp said in an interview. “We just have a lot of other things to do, so come back when you have 10,000 subscribers.” Beauchamp recalled quickly accumulating the required number of subscribers only to be told her company had become “too big.” Read more at CNBC.