Birkenstock Americas has opened a new retail store in the heart of the Williamsburg neighborhood of Brooklyn, New York, an energetic neighborhood.
The opening of the Brooklyn store marks the 54th Birkenstock-owned store globally and the third in the United States following the successful openings in the SoHo neighborhood of New York City and in Venice Beach, California.
The Brooklyn location gives the German health-and-wellness brand a new home to serve its passionate and growing customer base in the NYC area. In addition to the iconic sandal styles for which Birkenstock is famous, the retail space carries a growing range of products for men, women, and kids including shoes, boots, socks and the Birkenstock Natural Skin Care line. Birkenstock Brooklyn will also offer a curated selection of limited-edition designer collaboration styles.
Located at 111 North 6th Street, Birkenstock Brooklyn evokes a contemporary and sleek city space. The store design embodies the rich history of the brand and features core materials of cork and leather coupled with white oak to create a bright, polished, and naturally comfortable space.
And, for the new store, the heritage brand has partnered with long-time Birkenstock wearer and Brooklyn-based artist, Mike Perry to add a fresh large-scale artwork celebrating the vitality of NYC to the store environment. Flowing Toes (2021) reflects the lively spirit of the city in a bright, colorful 11’ x 6’ piece. Inspired by city life, from islands connected by bridges to people, buildings, and transportation, the work reflects the beautiful chaos yet togetherness that New York City and Brooklyn evoke.
“Williamsburg, Brooklyn is the perfect neighborhood to celebrate and interact with our brand fans in the area,” said David Kahan, CEO of Birkenstock Americas. “It is a vibrant place unlike any other and serves a new generation of families and urban creatives. We’re proud to have found a new home for Birkenstock right in the heart of Brooklyn.”