Birkenstock Quits Amazon In U.S. After Counterfeit Surge

by MR Magazine Staff

Birkenstock is walking away from Plagued by counterfeits and unauthorized selling on the online shopping site, the sandals company will no longer supply products to Amazon in the U.S. starting Jan. 1. Additionally, Birkenstock won’t authorize third-party merchants to sell on the site, according to a letter the company sent to several thousand retail partners on July 5. The memo, from Birkenstock USA CEO David Kahan, was obtained confidentially by “The Amazon marketplace, which operates as an ‘open market,’ creates an environment where we experience unacceptable business practices which we believe jeopardize our brand,” Kahan wrote from the company’s U.S. headquarters in Novato, California. “Policing this activity internally and in partnership with has proven impossible.” See more at CNBC.