Black Friday Isn’t What It Used To Be, Forcing Retailers To Adapt

by MR Magazine Staff

For stores, Black Friday looks like the survival of the fittest this year. On the day after Thanksgiving, customers traditionally rushed in retailers’ doors, but with major merchants going out of business or shuttering mall locations, retailers are rushing out the door to find shoppers. Those “doorbuster specials” will still be there as megastores like Kohl’s, Target and Walmart attempt to create scarcity and excitement with those “first 100 customers to buy a flat screen” prices. But online shoppers may find those prices aren’t that special. In fact, they may already have purchased some pre-Black Friday deals, which started at the beginning of November. “The historic Black Friday is ebbing,” said Fitch Ratings retail analyst David Silverman. “It’s not as necessary as it once was.” Read more at CBS News.