BLEUSALT TEAMS UP WITH RANDE GERBER ON CASA PANT

by Stephen Garner
Rande Gerber

Bleusalt, a Malibu-based, seasonless line of sustainable basics, has teamed up with Casamigos Tequila founder Rande Gerber on an exclusive men’s style – The Casa Pant.

After successful collaborations with Gerber’s daughter, Kaia Gerber, and wife, Cindy Crawford, Bleusalt founder Lyndie Benson joined forces with him to bring a new men’s style to her celeb-loved brand.

The new made in USA sweatpant style features an elastic waistband with a hidden drawstring and comes in a classic fit and width. It’s made from a cashmere-alternative fabric that features 95 percent Beechwood and 5 percent spandex and is 100 percent sustainable and antimicrobial.

“I’m a big fan of Bleusalt,” said Gerber. “After Cindy (Crawford) and Kaia (Gerber) designed their own pants, I wanted to make my own. It took many samples to perfect the look and fit, but it’s here – ‘The Casa Pant,’ the sweatpant you won’t need to change out of when leaving the house.”

“The Gerber Family are my long-time family friends, and as a fashion family, of course, I have run Bleusalt by them for everything from advice to creating looks they have wanted for themselves,” added Benson. “Rande wanted something he could wear at home and out without changing. We created The Casa Pant for him with his input on exactly what he wanted. We hope you love it for home as well as heading out and about.”

And, to launch the pant, Bleusalt shot its newest addition on Paris Brosnan (Pierce Brosnan’s 19-year-old son), bringing its celebrity connection full-circle.

The new Casa Pant is now available on bleusalt.com in black, navy, and dark grey colorways, retailing for $185.