BLOOMINGDALE’S, DISNEY, TOP DESIGNERS COLLABORATE ON STAR WARS-INSPIRED FASHION

by Brian Lipton

In celebration of the highly anticipated film, Star Wars: The Force Awakens, which officially opens in the U.S. on December 18, Disney Consumer Products and Bloomingdale’s are joining forces with an illustrious group of designers in a new fashion-meets-fundraising initiative, “Force 4 Fashion.” The looks will be revealed at a “Force 4 Fashion” launch event, presented by Kay Jewelers, in New York City on December 2 before going on display in Bloomingdale’s NYC flagship windows the following day.

Taking inspiration from Michael Kaplan, the film’s costume designer, fashion designers Cynthia Rowley, Diane von Furstenberg, Giles Deacon, Halston, Opening Ceremony, Ovadia & Sons, Parker, Rag & Bone, Timo Weiland and Todd Snyder are each creating an outfit for the event.

From December 2-18, these designs will be auctioned off on CharityBuzz.com, with the proceeds benefiting their holiday charity partner, Child Mind Institute, on behalf of Star Wars: Force For Change – a charitable initiative that empowers people to make a positive impact on the world around them.

“This collaboration celebrates the distinctive synergy between film and fashion in the run up to an exceptional moment in the history of pop culture. We’re excited to see how this incredible lineup of designers interpret Star Wars characters in unique ways, as well as to raise money for a great cause,” said Leslie Ferraro, co-chair, Disney Consumer Products and Interactive Media.

Additionally, Kaplan has designed three, limited edition “little brown bag” reusable totes, only available for purchase at Bloomingdale’s during the holiday season starting just before Thanksgiving. The Star Wars-themed totes will be merchandised in pop-up shops featuring various Star Wars inspired merchandise.

“Bloomingdale’s is thrilled to join forces with such a historic yet continually ground breaking film,” said Anne Keating, Bloomingdale’s senior vice president of Public Relations, Special Events and Philanthropy. “We are excited to fuse fashion with pop culture to raise awareness and funds for our longstanding partner, Child Mind Institute, which has been a pioneer for children’s mental health.”